Posts Tagged ‘audience’
McDonald Mobile Space
U.S. fast food giant McDonald is no stranger to the field of mobile marketing. Restaurants to physical or online portal – new business opportunities to promote timely and effective measures to identify and help employees.
Mobile phones to reach a wider audience is a great interest in the adoption of the vehicle, McDonalds has made the user a large media company in the past. In 2008, for example, chose the United States stores offer coupons, free samples and beverage companies, with the help of mobile coupons market rose iced coffee. Fast forward a year later, in early 2011, McDonald’s, used to gain publicity for the new McShake drink in the run and at the same money for Ronald McDonald House Charities. And recently, the company informed its customers according to their individual preferences, restaurants, to help launch a new application for the I Phone.
Consequently, the company, the promotion of an interactive memory game with the choice of breakfast in a mobile ad campaign staff has found. McDonald customers know the game to sell breakfast and try new elements in the stores by the end of the unit uses mobile ads to promote Pandora. Mobile ad reads: “How to test holistic Breakfast memory skills to find out?” Play now to their skills in a new range of healthy breakfast served to guide users to a mobile page. Other features of the 300 calories or less, a nearby restaurant and sights are on nutritional information and healthy products. In addition, the social, for more involvement of users in the company, on redirect Face book and Twitter fans. Overall, the moving company to go seems past and current efforts to a global marketing strategy, McDonald and aligned in accordance with the personality of the brand. Digital media is broad and effective way to understand the possible scope of these tools, the use of its marketing communications, McDonald, this cannot be denied.















